James Whelan Butchers: Baking Confidence

Posted on Wednesday, June 20th, 2012 by Pat Whelan in Foodie Articles, Good Food | No Comments »

 

I had an absolutely filthy thought recently. It was mid afternoon and I was working on some very boring paperwork in the office when suddenly, out of nowhere, a soft, slightly warm and moist fat scone slathered with real butter, juicy raspberry jam with a generous dollop of cream sauntered nonchalantly into my thoughts. I tried hard to ignore this naughty scone that was salaciously dancing around my head and winking provocatively at me, as I knew to respond would mean leaving my desk and the dull but important task at hand.

If I’m honest naughty thoughts, like this, are a common distraction during my day. I should add that it could just as easily have be a savoury and sophisticated seductress rather than something simple and sweet; one can never predict other than to know it is usually bad, very bad.

The problem I generally have with the sweet wickedness is that it is often better in my head than it ever actually tastes. This is, sadly, a reflection on the mediocrity of bakers at large, rather than my over active imagination. We’ve all been in that place where the carrot cake, cheese cake, cherry loaf or cupcake seduces us with their enviable good looks from behind a glass case. It is often bought with the promise of something wonderful only to cheat us by sometimes being too dry or even, dare I say it, tasteless. Overall I find you have to be careful where you have your cake should you want to eat it as well. Breads often suffer from the same fate. Bread can so easily give you that ‘come hither’ look, particularly when placed near bread ovens that give off that heady, bready aroma; reeling you in from the moment you step across the threshold.Baking Ingredients

The difficulty lies in the fact that good baking requires more science than art. While the latter is of course necessary, the former is where the taste comes from. Overuse of any one ingredient can throw the balance so easily when working with flour, sugar, butter, eggs, baking sodas and raising agents. There is plenty of room for error and it should be approached with all the precision of a science experiment. I would also be suspicious of the plethora of celebrity bakers out there. Baking really is a huge trend at the moment, everyone seems to be doing it and to be honest I would advise that you stick with tried and trusted. As it happens there is a new book on the horizon called Pastry by Richard Bertinet, published by Ebury. I’ve seen a few extracts and with sweet and savoury recipes and excellent tutorials about the science behind pastry, I would have to recommend it. Richard Bertinet is a French chef and baker and to be fair, the French definitely know a thing or two about pastry.

However back to our present dilemma of how to turn the baking mess around. First of all if you find a good baker, bakery or coffee shop then shout it from the rooftops and make sure everyone knows about it. We are quite blessed in this neck of the woods to have some great bakers on our doorstep. Hickeys Bakery in Clonmel, The Cookie Jar, Mags’ Home Baking in Nenagh, The Tipperary Kitchen and The Scullery to name a few. The other thing we can do to help, and yes I agree this is a bold move, but we must start telling people if we haven’t enjoyed their cake. I am as guilty of this as anyone out there and I’m in the retail trade. I have often just paid up and said nothing; it’s an Irish trait that is not at all virtuous. You don’t have to be rude or loud to get the point across, but I think most people would appreciate the honesty and constructive criticism. If we don’t tell people about a problem they will never know that they have one. The other thing is that if only one in ten chooses to be honest, the baker or coffee shop assumes that the one individual is just having a bad day or has damaged taste buds. As a consequence we all suffer; bad cake lingers on, the coffee shop/bakery plods along and you make a mental note not to buy or eat their cake again. This doesn’t help anyone.

Great baking, sweet or savoury is a something to be cherished. It is a skill, a science, a craft and while some people will be naturally gifted, just like the pianist who plays by ear, for most of us it will need serious adhering to the rules. However perseverance, application and concentration in the baking area will lead to untold treasures and compliments once mastered.

Steak and Kidney PieWhether it is a luscious pastry clad steak and kidney pie, tasty bread, a tea loaf or a special cake it should always, always, always taste as good as it looks. The flavours should be balanced and carefully matched as no amount of cream will disguise a disaster.

Going back to my filthy thought of the day, I never actually realised my scone fantasy. I knew a common supermarket lump of plastic wrapped, cooked dough with a shelf life of ‘forever’ could never match the smooth, jammy, siren in my head. I grabbed that tempting, cream covered hussy and pushed it firmly out the door of my mind. I went back to my work and it was only a matter of seconds before that minx’s cousin, spicy lamb meatballs, popped up centre stage. In the end I just gave up and went home for my tea.

We hope you enjoyed reading this post by Pat Whelan of James Whelan Butchers. Pat is a 5th generation butcher, cook book author and the director of  James Whelan Butchers with shops in Clonmel, the Avoca Handweavers Rathcoole and Kilmacanogue, Dunnes Stores Cornelscourt, Rathmines and Swords in Dublin. Sign up to our newsletter for more updates from James Whelan Butchers

James Whelan Butchers: Boozy Food

Posted on Wednesday, June 6th, 2012 by Pat Whelan in Good Food | No Comments »

 

It always amuses me when I meet the ‘non drinkers’ of this world who don’t think twice about pouring a bottle of whiskey into a Christmas cake, a jug of red wine into a beef stew or boiling a ham in a vat of Linden Village! I can’t tell you how many times I have floated out of teetotal households having sampled their ‘Mammy’s’ sherry trifle or Bailey’s cheesecake. Recently I found my cheeks flushing after a wonderful homemade but heavy handed Tiramisu. While we might sometimes frown at those who are overly fond of a drop, it appears to me that if you just eat your alcohol rather than drinking it, then you are considered practically a Pioneer regardless of the quantities. Oh and by the way, the crowd that claim “the alcohol burns off in the cooking” are using a big broad statement that isn’t strictly true.

Flambé cooking with alcoholThere are no hard and fast rules about how much alcohol remains in a finished dish after cooking. Of course any alcohol added to cold food, such as sherry trifle or tiramisu for example retains all the potency it had when it was still in the bottle! This shouldn’t be a problem for adults, but it might be a consideration for unsuspecting children. Should their behaviour change suddenly and they become more animated or boisterous, it might not be the additives in the fizzy drinks that are causing the problem. It is also worth noting that alcohol is a naturally occurring substance in many foods, particularly those with high sugar content such as fruit; those overripe apples can be a cocktail to a four year old! With hot dishes when food is cooked under a high heat and for long periods of time (soups and stews) then you can rest assured that the majority of the alcohol evaporates. Here’s the science bit; pure alcohol boils at 173 degrees F., a lower temperature than water which boils at 212 degrees F. What you will often find is that the recipes that want some of the alcohol to remain in the finished dish will have instructions to add the alcohol near the end of the cooking process thus preventing it from boiling out. Generally the amount of booze used in most recipes is usually minimal and is spread out over a relatively large volume of food.

The other common way to use spirits with food is for flambé purposes. Usually the alcohol itself is heated before applying it to hot (never warm) food and then ignited quickly. If everything isn’t sufficiently hot you might find it difficult to ignite in the first place resulting in the drink sinking into the food and not burning off. This can often lend an overpowering and unwanted flavour to the dish. Bottom line; unless you’re confident with a match, a bottle of brandy and your dinner or dessert, then I’d leave the ‘F’ word to the professionals.

My thoughts turned to alcohol and cooking when one of my customers told me about prawns cooked in vodka. It was her husband’s recipe and it sounded good. When I got a chance I googled it (yes, to Google is a new verb!) “prawns in vodka”. Well, unsurprisingly they’re all at it; from vodka enthusiasts to celebrity chefs. I couldn’t find a classic vodka and prawn recipe but there are plenty out there on the web to try. It got my own imagination going and I found myself staring into the alcohol cabinet and wondering what else I could do.

I think every household has some weird or wonderful underused mystery bottle. Usually it is a find from holiday or a gift from someone travelling, although these days with baggage and liquid restrictions those bottled gifts are definitely on the decline. I found a wonderful bottle of dark, dark rum from Holland and two or three bottles of unopened amaretto. I think we were on an amaretto coffee kick after one trip several years ago and so received a few gifts in quick succession. Our interest soon waned and so the amaretto has sat in the cabinet since. Until now that is because I added it to a basic oat flapjack recipe along with some glace cherries and all I can say is that it was a triumph! Of course I couldn’t just leave it at that and so I tried other batches with some bourbon and a few cream liqueurs, but the cherry and amaretto combination was definitely the best.

There are thousands of recipes that use alcohol as an ingredient. You’ll find it in sauces, marinades or as a main flavour. In some recipes, the alcohol is an essential component to achieve a desired chemical reaction in a dish. Alcohol causes many foods to release flavours that cannot be experienced without the alcohol interaction. For example beer contains yeast which leavens breads and batters, hence beer battered fish. Of course beer and stout are also good in beef pies. Some alcoholic beverages can help break down tough fibres through marinades. Wine and Kirsch were originally added to fondue because the alcohol lowers the boiling point of the cheese which helps prevent curdling.

Beer Basted BBQSo what do you do if a recipe calls for alcohol and you either don’t want to use it or haven’t got it? Well sometimes you may have to choose a different recipe (flambes are a particular case in point and there is no substitute for beer in batter). However there are plenty of substitutions for flavouring. For example there is no reason why I couldn’t have used almonds in my flapjacks rather than amaretto. When it comes to spirits and a particular flavour is specified, use the corresponding fruit juice, such as apple, apricot, cherry, peach, raspberry etc. or grape juice. Corresponding flavoured extracts can be used for small amounts. In the same way grape juice can often be substituted for wine. Cointreau or Gran Marnier are common enough but you could substitute with orange juice (just thicken and reduce it slightly). Apple cider or apple juice can be used in place of cider. Apparently rum can be substituted with pineapple juice and a little almond extract and chicken stock with a little white wine vinegar works where white wine is needed. There are many, many more and alcohol substitute charts are plentiful online. We will put one up on the James Whelan Butchers’ website so do drop by if you need to check it out.

Finally as a rule of thumb darker drink works better with darker meats and vice versa. For example beef in a red wine sauce or chicken in a white wine sauce, and whiskey on your porridge first thing in the morning may not be the best idea! Other than that do experiment and don’t forget to drop me a line if you come up with anything new.

We hope you enjoyed reading this post by Pat Whelan of James Whelan Butchers. Pat is a 5th generation butcher, cook book author and the director of  James Whelan Butchers with shops in Clonmel, the Avoca Handweavers Rathcoole and Kilmacanogue, Dunnes Stores Cornelscourt, Rathmines and Swords in Dublin. Sign up to our newsletter for more updates from James Whelan Butchers

James Whelan Butchers:Wagyu on the Way

Posted on Tuesday, June 5th, 2012 by Pat Whelan in Good Food | 3 Comments »

There are many life lessons in nature but sadly modern society and man’s arrogance often leads us to neglect simple instruction. The laws of sowing and reaping, getting your hands dirty and adding time; waiting and then waiting some more for a successful outcome in growing and rearing food is a good analogy for life in general. These days we don’t always get it but despite our love of instant gratification, clever and fast computerised solutions and our insistence of having something ‘NOW’, Nature has refused to bow down. She ignores our tantrums and foot stomping and regardless of how fast we want something, she has remained beautifully consistent. If we want real and authentic over artificial and synthetic, there is only one way; there is no compromise. I am in this reflective state as I have just returned from my daily routine check of my herd of Whelan Wagyu. It is a project that has become a passion and obsession and has taken almost two years of my life. It will reach fruition in the coming weeks, midsummer, when I will finally bring Whelan Wagyu to my customers and let them decide if this has all been worth it. It has been quite the rollercoaster; at times exhausting, in the early days concerning but ultimately exciting.

The story started when I discovered Wagyu beef on a visit to Japan some years ago. Wagyu beef, sometimes referred to as Kobe beef, is an international phenomenon. The reasons are manifold. Wagyu meat is striking because of its wonderful marbling which results in a never-before-experienced succulence that sends the taste buds reeling. The even better news is that the fat in the meat has more monounsaturated fats and melts at room temperature. This makes Wagyu beef suitable as part of a lower cholesterol diet, yet the high degree of marbling adds an extraordinary depth of flavour which makes Wagyu beef a culinary delicacy. Effectively, what’s not to like?

Pat Whelan's Wagyu Herd

Pat Whelan tending to his Wagyu herd

Having had the experience I returned home to Clonmel wanting to bring Wagyu to my shop and customers. However the idea of importing beef from Japan didn’t sit easily with my home grown, local food ethos. I believe in that as much today as I always have done. As a family business for over 40 years, it is without a doubt one of the reasons for our longevity. What doesn’t come from my own farm comes from farmers that I know personally. Being able to visit their farms and building relationships with them is an important pillar of what I do and who I am. This was not going to be possible with a supplier from Japan and that was before we even considered the ultimate monetary cost. I had to find another way.

It started me on a road that was nothing short of a leap of faith. I put one foot in front of the other, going gently and tentatively in relative darkness at first and will admit that some people close to me said I was crazy. The research was extensive and exhaustive and the early days involved a little anxiety, but we did it. Eventually here in Tipperary I mixed pure Japanese Wagyu with my own Aberdeen Angus and eventually the first Whelan Wagyu babies were born. It was a tremendous moment on the journey, but successful conception and birth were just the first tentative steps. The road ahead still loomed and once again nature led the way with the defining ingredient being time. My childlike desire for the process to speed along was totally ignored and nature worked at her own, steady pace. So for the past twenty four months, bar reading them a bedtime story, the little Whelan Wagyu have been minded like diamonds.

They have grown. I looked at them today and realised suddenly how close we are to the finish line; yes it is emotional. Of course the real result will not be revealed for several more weeks when the taste of Whelan Wagyu steaks will tell the real story. Two years invested and we are nearly there and, if they taste the way I believe they will, then this is just the beginning of Irish Wagyu for years into the future. It is a seed sown and hopefully a legacy I will leave.

As you can imagine they represent a great deal to me, not least the lesson about time and patience. They are also a personal achievement and testament of how ideals and values can be preserved without compromising progress. Challenges are necessary to move us all forward, but compromise is a price I am unwilling to pay. There is always a way if you look for a way and in my case I finally found a way to Irish Wagyu.

Whelan Wagyu will be available some time in July. You will treat it the same as you would any beef, there are no special cooking requirements so no need to be afraid of it. I can’t wait for my customers to try it and right now the clock is ticking. I’ll keep you posted.

We hope you enjoyed reading this post by Pat Whelan of James Whelan Butchers. Pat is a 5th generation butcher, cook book author and the director of  James Whelan Butchers with shops in Clonmel, the Avoca Handweavers Rathcoole and Kilmacanogue, Dunnes Stores Cornelscourt, Rathmines and Swords in Dublin. Sign up to our newsletter for more updates from James Whelan Butchers

James Whelan Butchers – AIM Awards Winner 2012

Posted on Friday, June 1st, 2012 by Pat Whelan in Good Food | No Comments »

All Ireland Marketing Awards Winner 2012

The trophy cabinet at James Whelan Butchers is close to bursting as Pat Whelan, innovator and owner, picked up yet another gong at the 2012 All Ireland Marketing Awards held recently at the Burlington Hotel in Dublin. The glittering ceremony, one of the finest in Ireland’s annual business calendar, was hosted by RTE’s Brian Dobson. There are just seventeen categories and James Whelan Butchers was up there among other winners that included household names such as Vodafone Ireland, Harvey Norman, Today Fm, Supervalu and Heineken.

James Whelan Butchers won the Small Business Marketing Award; a huge achievement as it is chosen from the entire country. In the world of marketing these awards are taken very seriously and considered the ‘oscars’ for the marketing profession.

James Whelan Butchers has had an incredible year. While maintaining the integrity of a traditional business built on solid values, Pat Whelan has also managed to successfully harness social media, drive innovative product creation and establish fresh markets despite a time of recession. His ongoing work in introducing Wagyu beef to Ireland was recognised along with the opening of the James Whelan Butchers’ concession in the acclaimed Avoca store in Monkstown, Dublin last December. Pat Whelan was also applauded for developing the profile of his business by expertly using social media. Through Facebook and Twitter platforms, Pat continues to grow a loyal following of people with a special interest in food.

Pat Whelan said, “I’m genuinely thrilled to have won this award, particularly when I know the fantastic small businesses that are doing such great things all over the country. Awards are never the reason for doing anything but it is an honour and I’m humbled and very grateful to receive it.”

AIM Best SME 2012

However awards do not make Pat Whelan complacent. He has just completed an overhaul of his popular shop in the Oakville Shopping Centre. The ongoing development of Whelan Wagyu beef is a huge passion and will be released to customers in the next few weeks and his continuing search for new ways to connect with people is always at the forefront.

You can experience James Whelan Butchers first hand at the Oakville Shopping Centre in Clonmel or his new butcher shop in Avoca, Monkstown or purchase James Whelan Butchers meat online 24/7 at www.jameswhelanbutchers.com.

James Whelan Butchers: Butcher Apprentice Programme

Posted on Wednesday, May 30th, 2012 by Pat Whelan in Good Food | No Comments »

Love meat?  Love people?  You may be the person we’re looking for to join our team.

With a 50 year tradition in producing and retailing the finest meat, James Whelan Butchers is looking to recruit trainee butchers for our retail stores  in Clonmel & Dublin.  We believe in “nose to tail” butchery and have a “farm to fork” philosophy and as an artisan Butcher, we want our customers to enjoy cooking our meat as much as we enjoy breeding rearing & selling our finest produce to them.

We’re looking for happy, enthusiastic people with a great customer service ethos who want to learn butchery skills, both on our shop floor and through structured sponsored training with Fetac (Level 5 qualification).   We need people  with great interpersonal skills who want to commit to a career in butchery with one of Ireland ‘s best butchers .

Do you think you have what it takes?  Please tell us all about yourself and why you want to join our award-winning team by emailing [email protected] by 15th June 2012

Find out more about what we do at https://www.jameswhelanbutchers.com/

We hope you enjoyed reading this post by Pat Whelan of James Whelan Butchers. Pat is a 5th generation butcher, cook book author and the director of  James Whelan Butchers with shops in Clonmel, the Avoca Handweavers Rathcoole and Kilmacanogue, Dunnes Stores Cornelscourt, Rathmines and Swords in Dublin. Sign up to our newsletter for more updates from James Whelan Butchers

James Whelan Butchers: Racking up the Wow factor

Posted on Wednesday, May 30th, 2012 by Pat Whelan in Foodie Articles, Good Food | No Comments »

 

One of the greatest secrets to excellent food is the old and familiar adage, “keep it simple!” If you are really clever you will also have twigged that sometimes the ingredients of any dish can do the talking for you. A good quality, flavoursome piece of meat and the freshest vegetables you can find are often all you need to have them cheering in the aisles and marvelling at your culinary skills. The difficulty is that somewhere along the line simplicity was traded for the smoke and mirrors antics of the professional and celebrity chef. The idea that some things can never be reproduced in a domestic kitchen to any great degree of competency is, in my opinion, nonsense.

Rack of Lamb with Black Pudding and Red Wine JusNow before I insult all my good friends in the industry, I don’t deny the talent, craft, skill and dedication of the professional, but it depends on an entirely different set of criteria to that of your average family cook. My thesis is that while Joe and Josephine Blogs will always marvel at the labour intensive ‘handmade, truffle filled, star shaped ravioli with a little butter and mushroom jus’ on their occasional visit to a restaurant, it doesn’t mean that the rest of the time at home means bland food hell. We eat every day!

What we sometimes need is a sense of adventure; a desire to try something new but not necessarily anything too complicated. For example at this time of year why not cook a rack of lamb? This is something that is often seen as only perfected by the professional. I disagree. The key to this is buying the best lamb you can get your hands on and then following the traditional rules of cooking it. With a little preparation, the meat itself and the oven do all the work! The same theory applies to the accompaniments. Two excellently chosen sides will trump quantity or variety any day.

So why are people so afraid of rack of lamb? I suppose it is considered quite a luxurious dish, probably stemming from the fact that it is the most tender part of the lamb and therefore considered quite exclusive. It also has quite a regal look about it and that’s why sometimes you see those little paper hats covering the ribs. Preparing the rack involves cleaning the fat of those ‘sticky out’ bones, (this technique is called ‘frenching’) however, if you go to a good butcher they will do that for you. I would suggest three to four cutlets per person.

Take your time when preparing the lamb. I like to coat it in a little oil mixture that I make using olive oil, chopped fresh rosemary, two garlic cloves (chopped) and a pinch of mustard powder. I lightly coat the rack with this mixture and then I heat some oil in an oven proof pan and sear the meat. Do not put the meat into the pan until it is good and hot and then be very careful not to let it burn. It will only take approximately 2 minutes on each side to sear. Do not leave it go past 3 minutes or you could be in trouble. Once it is seared, wipe any excess fat from the meat, cover the bone tips with a little tinfoil to stop them going black during cooking and put the meat, bone side down onto an oven proof dish ready for the preheated oven. You could, if you wanted to, roll the whole piece in breadcrumbs at this point, but that is optional.

Usually you are trying to achieve a nice brown colour on the outside with a little pink still in the centre of each cutlet. Have the oven preheated and then the general rule of thumb is 20 minutes for rare and 25 minutes for medium rare; the latter being my preference. Once again I make the comment about owning a meat thermometer. It is a foolproof way of checking if the meat is cooked through and no kitchen should be without one.

Like any meat it should be left to rest for 10 to 20 minutes before carving and if you want a real sense of theatre then do so at the table! This is not for the fainthearted and I prefer to cut and plate up out of sight, that way you can wipe away any drips before you present it to a guest.

At James Whelan Butchers we take particular pride in our naturally reared, wholesome Tipperary lamb with its deep red colour and remarkably sweet, grass fed taste. Prepare to wow your guests with this sophisticated roast that makes for beautiful presentation and is easy to carve, making it a perennial dinner party favourite. There are several spring lamb recipes and serving ideas on our website so do check that out also and don’t let anyone tell you that a perfect rack of lamb is only achievable in a restaurant. Try it out this weekend and see if home cooking a rack of lamb is not only delicious but tremendous value as well.

We hope you enjoyed reading this post by Pat Whelan of James Whelan Butchers. Pat is a 5th generation butcher, cook book author and the director of  James Whelan Butchers with shops in Clonmel, the Avoca Handweavers Rathcoole and Kilmacanogue, Dunnes Stores Cornelscourt, Rathmines and Swords in Dublin. Sign up to our newsletter for more updates from James Whelan Butchers

James Whelan Butchers: Cooking with Adam Perry Lang on the Big Green Egg

Posted on Wednesday, May 23rd, 2012 by Pat Whelan in Foodie Articles, Good Food | 1 Comment »

Adam Perry Lang and Pat Whelan BBQRecently, I was delighted to host Adam Perry Lang, who came to spend some time with me after first meeting him a year ago while on an official visit to Ireland. His passion for beef is unparalleled and the respect he shows to the artisan production of beef is to be celebrated. In his latest project, he has created a completely unique grilling and bbq concept restaurant in London, partnering with celebrity chef Jamie Oliver called Barbecoa, which opened in October 2010. Adam is a classically French-trained chef hailing from Brooklyn, New York with a passion for grilling and bbq using the best quality produce.  As part of this London concept, he has opened a fantastic butcher shop in the city with an amazing array of great Irish beef.

During his visit, Adam and I spent time on the farm appraising and judging our livestock and I had the great opportunity of introducing him to my Wagyu herd of cattle. The Wagyu project is really very exciting for us and one Adam expressed great interest in. During his visit we also spent some time in the abattoir which afforded him the opportunity to see first hand the great respect, care and attention to detail that we pay to the entire process – Day in the Life of a Real Butcher

On one of the days we took from the abattoir some “hot” hanger steak which we cooked on the Big Green Egg. Cooking unmatured beef was something that I had never done before and as an experiment was very enriching. Adam shared some great techniques of cooking with the Big Green Egg including using a hairdryer to fan the heat and also cooking the hanger steak directly on the coals (see images below)! The winning meal that we cooked on the Big Green Egg was the “Boston Butt” or Gigot of pork which we cooked for 5 hours at 150˚c constant. I’ve eaten pork all over the world and if I’m to be honest it’s probably one of my favourite meats but I have never tasted anything as good or unctious in my life. Visit Adam Perry Lang’s website for great recipes

I’ve posted some images here to share with you. I would strongly recommend the pork roast! Happy cooking.

We hope you enjoyed reading this post by Pat Whelan of James Whelan Butchers. Pat is a 5th generation butcher, cook book author and the director of  James Whelan Butchers with shops in Clonmel, the Avoca Handweavers Rathcoole and Kilmacanogue, Dunnes Stores Cornelscourt, Rathmines and Swords in Dublin. Sign up to our newsletter for more updates from James Whelan Butchers


James Whelan Butchers at Avoca Monkstown

Posted on Tuesday, May 22nd, 2012 by Pat Whelan in Foodie Articles, Good Food, Press | No Comments »

We hope you enjoyed reading this post by Pat Whelan of James Whelan Butchers. Pat is a 5th generation butcher, cook book author and the director of  James Whelan Butchers with shops in Clonmel, the Avoca Food Market Monkstown and Avoca Rathcoole. Sign up to our newsletter for more updates from James Whelan Butchers

James Whelan Butchers: Groupon Spring Hamper

Posted on Friday, March 30th, 2012 by Pat Whelan in Good Food | No Comments »

Spring Hamper Offer

 

Please note that you cannot place an order online – until 24hours after receiving your groupon code.

You can place your order online after 24 hours of receipt of code.  Just remember there is only one spring hamper per voucher.  If you have bought more than one voucher, each order will have to be placed separately.

To place the order:

Add the Spring Hamper to your basket

  • Click on view/checkout at the top of the screen
  • Click on checkout at the bottom of the screen
  • input your delivery details
  • input your security code from the groupon voucher  (in Discount & Gift certificate)
  • Click Applied
  • Click accept  T&C
  • Click checkout
  • Input your payment details for €10 euro delivery charge.
  • order is now complete 
We hope you enjoyed reading this post by Pat Whelan of James Whelan Butchers. Pat is a 5th generation butcher, cook book author and the director of  James Whelan Butchers with shops in Clonmel, the Avoca Handweavers Rathcoole and Kilmacanogue, Dunnes Stores Cornelscourt, Rathmines and Swords in Dublin. Sign up to our newsletter for more updates from James Whelan Butchers

James Whelan Butchers: Spring Cheese Celebration

Posted on Friday, March 23rd, 2012 by Pat Whelan in Good Food | No Comments »

Join Avoca for an Irish Spring Cheese Celebration at Salt, Monkstown on April 3.

with Patricia Michelson from La Fromagerie, the highly regarded UK cheese shop, Kevin Sheridan from Sheridans Cheesemongers and master butcher, author and all-round food guru, Pat Whelan.

There will be a big focus on local artisan cheeses and ingredients in the menu, with a section of Patricia’s new book, Cheese (what else!) dedicated to Irish Cheese.

Enjoy a 3 course cheese-themed dinner and wine menu specially designed by Salt head chef, Mark McGillycuddy, with lots of chat about seasonal cooking, sourcing locally and of course, cheese.

Salt Café, Avoca Monkstown on Tues., April 3rd at 7pm
€50 per person – booking is essential, so please call us 01 274 6900 to reserve your place.

Salt Café & Avoca Food Market
The Crescent
Monkstown
County Dublin

We hope you enjoyed reading this post by Pat Whelan of James Whelan Butchers. Pat is a 5th generation butcher, cook book author and the director of  James Whelan Butchers with shops in Clonmel, the Avoca Handweavers Rathcoole and Kilmacanogue, Dunnes Stores Cornelscourt, Rathmines and Swords in Dublin. Sign up to our newsletter for more updates from James Whelan Butchers

James Whelan Butchers: Planning the Difference

Posted on Wednesday, March 21st, 2012 by Pat Whelan in Good Food | No Comments »

While much of what I learned in school is buried deep in the mind’s recesses, probably never to see the light of day again, I still frequently go back to a saying by one of my teachers; “Proper planning prevents poor performance”.  He would refer to it as the 5 Ps.  Leaving aside the clever alliteration I can add to his by saying “Proper planning prevents unnecessary stress” and, of even greater concern these days, “Proper planning saves you money”.  Easter is on the horizon and Confirmation and Holy Communion parties are also in the lens of many right now.  Whether it is a buffet style party for thirty or an Easter Sunday lunch for ten, it can all be accomplished relatively fuss free and without needing to remortgage the house to finance it, with a little forward planning.  How many times have you tried that free style approach only to end up with far too much food left over, a kitchen that looked like it had been hit by an earthquake, and an ulcer inducing level of stress and exhaustion?  If that sounds all too familiar stick with me and the lessons learned can be used at any time of year.

Dinner Party Beef Fillet

Dinner Party Beef Fillet

Not only should you plan the main event you should also have a plan for the leftovers, even if you never get around to using it.  Professional chefs do it all the time.  What is a main course today becomes a starter tomorrow if it isn’t used entirely.  What isn’t too popular on Tuesday as a side, becomes the soup for lunch on Wednesday.  Isn’t that the old joke, “I never order Soup du jour, it tastes different everywhere I go!”

Planning isn’t rocket science, and all it requires is a pen and paper, (or ipad/computer for the tech savvy) and a few obvious questions:

  • a)      How many are coming?
  • b)      What time of day will we eat?
  • c)      What will I cook- a general Menu outline
  • d)     How much of this menu can be done the day before?
  • e)      Are there any clashing oven times/temperatures and if so what’s the solution?
  • f)       Can I simplify this even more?

Now write down the list of ingredients you need for every dish and then check what you actually have in the cupboard and fridge and mark them off.  Do not go to the shops without doing this check as I guarantee the fear of not having something will make you buy it just in case.  This is where money and food are often wasted.

While a one pot is often the answer for a large crowd, traditional joints are also a great solution.  A roast dinner with beef or lamb as the star of the show rarely disappoints.  A joint of meat also needs adequate time to rest before serving and so that 30 to 40 minutes between coming out of the oven and serving creates the perfect window for finishing off sides and making great gravy.

I love getting everyone around a big table and particularly enjoy the special days such as Christmas and Easter.  I have long since taken the stress out of these events by simplifying as much as I can and remembering why I’m doing it.  It’s not about me and how good or bad my culinary skills are: it is about enjoying the company and sharing great food.  Even if I have discovered some amazingly chef-y way of tying up asparagus bunches with lemongrass strips I’m careful not to try and impress with such overly fanciness if the numbers are too large.  Tying small bunches of greens in dramatic fashion is just about fun for a lunch for four but becomes downright tedious to prepare for a dinner for 12. (That’s assuming of course that you don’t have an army of kitchen staff, in which case there are no limits.)   We are often tempted to show off with some TV cookery programme inspired dessert frippery that needs more attention than a newborn baby, but my advice is, don’t do it!  Choose a popular dessert that can be made the day or night before and left in the fridge ready just to plate up; the same goes for starters if possible.  If you’re super organised you could even prepare them in individual dishes.  Trust me when I say your guests will prefer something common and delicious and an unstressed and present host over a stress inducing frilly dish any day.  Buying the best ingredients you can get your hands on will also remove a great deal of the work.  Good quality meat will need no disguising and fresh, local, in season vegetables will taste great naturally and will create the ‘wow’ for you.

Fresh Carrots

Fresh Carrots

You are also allowed to buy in some of the courses, in part or entirely, if it makes it easier.  I don’t know where we got this idea that unless we do everything ourselves that we are cheating! In Tipperary when there are so many excellent artisan producers on the doorstep we should definitely avail of their help.  I agree entirely with the philosophy of fresh and natural, but that need not be compromised.  From local breads, preserves, cheeses, desserts and sweet treats, herbs and vegetables and meat, there is a world of wonderful local food at your disposal.  If you are in any doubt check out the Tipperary Food Producers network website for a full list of what’s available locally.  I would also encourage you to drop by the James Whelan Butchers site for inspiration and of course, you are always welcome at our shop in the Oakville Shopping Centre in Clonmel.  Planning well is definitely the key to keeping great family occasions ‘great’ and avoiding that awful feeling of being an indentured kitchen slave to a bunch of ungrateful relatives.

We hope you enjoyed reading this post by Pat Whelan of James Whelan Butchers. Pat is a 5th generation butcher, cook book author and the director of  James Whelan Butchers with shops in Clonmel, the Avoca Handweavers Rathcoole and Kilmacanogue, Dunnes Stores Cornelscourt, Rathmines and Swords in Dublin. Sign up to our newsletter for more updates from James Whelan Butchers

Butchery Classes – James Whelan Butchers May 2012

Posted on Saturday, March 3rd, 2012 by Pat Whelan in Good Food | 2 Comments »

Butchery Classes at James Whelan Butchers are carried out by our team of skilled butchers. We offer a range of evening courses aimed at teaching you all about the meat, where it comes from, how and when it is used and also a range of basic butchery skills. Our butchers are fully trained skillful professionals, that are well versed in all aspects of cutting meat and the aging process. Our next class will be held at our Shop in Monkstown, Dublin and for further information on how to book or purchase a voucher contact us by phone or email

Dry Aged Meat Rotating in Our New Butcher Shop

Dry Aged Meat Rotating in Our New Butcher Shop


Our next butchery is course on Tuesday 15th May 2012 at 6.30pm in James Whelan Butchers at the Avoca Food Market, Monkstown, Co. Dublin -€99 per person. 12 places per course. Book now by contacting us by phone or email.

Places are limited to small numbers which helps us to give you the best one to one tuition possible so book one of our classes today. Private Group bookings are becoming more and more popular on the Butchery Classes, we have taken group bookings for a range of things including Corporate events and Staff Parties. To make the class a private event, you will need to book out the full 12 places.

James Whelan butchery courses at our new shop in Monkstown

James Whelan butchery courses at our new shop in Monkstown