James Whelan Butchers: A Taste of Knowledge

Posted on Friday, November 30th, 2012 by Pat Whelan in Foodie Articles | No Comments »

How about giving a Christmas gift this year that would benefit for a lifetime? Thanks to award winning James Whelan Butchers at the Avoca Food Market in Monkstown, it’s now possible with the launch of the January evening Butchery Courses. Choose from three evenings in January 2013 for this inspired informative lesson that is the perfect gift for food lovers, leaving them with knowledge they will enjoy for a lifetime.

The one night course takes place in the Avoca Food Hall in Monkstown with a choice of dates; Tuesday January 15th, 22nd or 29th. The programme, hosted by Master Butchers, includes knife skills, pork and beef butchery and a closer look at the more unfamiliar cuts of beef such as the Jacobs Ladder, the Blade, Feather and Bowler steaks.

You’ll learn how to indentify different meat cuts and the best way to cook them. Essentially in one evening you will gain the confidence to walk into any butcher’s shop and know what you want. At the end of the course you will take home a new butcher’s knife (that you will know how to use!), a protective glove along with fabulous meat and recipe sheets to put your new found knowledge into action. There is also a fun social element with wine and nibbles on arrival at 6.30pm and again at the end of the evening, allowing plenty of time to chat and clarify all that you’ve learned. This is not a simple demonstration but an evening of intense learning in a fun and relaxed environment.

Pat Whelan of James Whelan Butchers said, “We always get huge feedback from these one night courses. We normally run them in the early autumn but it was a customer who suggested they would make a great Christmas gift. I have to agree; they are really practical and yet an indulgent night out for anyone who enjoys cooking plus you get to take home some great professional kitchen tools. Why give it away, treat yourself as it’s something to look forward to on a dreary January evening.

You can find out more about the Butchery Courses and James Whelan Butchers at www.Jameswhelanbutchers.ie. The courses cost €99 and take place at the Avoca Food Market, Monkstown Cresent, Monkstown on Tuesday January 15th, 22nd and 29th 2013 from 6.30 to 10pm. Book early to avoid disappointment as places are limited.

James Whelan Butchers is an award winning craft butchers with outlets in Clonmel Co. Tipperary and the Avoca Food Market Monkstown. You can also shop online with a nationwide service at www.Jameswhelanbutchers.ie.

We hope you enjoyed reading this post by Pat Whelan of James Whelan Butchers. Pat is a 5th generation butcher, cook book author and the director of  James Whelan Butchers with shops in Clonmel, the Avoca Handweavers Rathcoole and Kilmacanogue, Dunnes Stores Cornelscourt, Rathmines and Swords in Dublin. Sign up to our newsletter for more updates from James Whelan Butchers

James Whelan Butchers: The Beef of Beef Bonds

Posted on Monday, November 26th, 2012 by Pat Whelan in Foodie Articles | No Comments »

Life can be quite funny in many ways. You can spend a great deal of effort on an idea that you think will change the world and everyone will love only to find few really care. Then again you can do something and suddenly it catches the imagination and you’re inundated with interest. It’s happened to me just this week, so I speak from experience.

Pat Whelan Launches James Whelan Butchers Beef BondsRegular customers of James Whelan Butchers will know that we are always trying to make life easier for our customers. It’s something we think about all the time. It’s why we have our own loyalty scheme, it’s why we text offers regularly to those who sign up, it’s why we sell meat online and it’s why we do so many of the other little things that just help. Obviously by having loyal well cared for customers it ultimately helps us so it’s a win win all around. As a retailer I have to start thinking of Christmas in August. I wish I could leave it until after Halloween, but that’s the business. So in early September I came up with the novel idea of the Beef Bond, the perfect thing for Christmas 2012 and a ‘sure thing’ investment for everyone. Now you won’t get that kind of guarantee on the international financial markets!

The Whelan Beef Bond is a beautifully boxed paper certificate, giving a share in one of our renowned Whelan Angus, Hereford or Wagyu cattle. Each Beef Bond will display the ID number, breed, age and expected maturity of the individual animal it is linked to. For Angus and Hereford the bonds are €100 each and the more exclusive Wagyu Bond starts at €150. You can buy one or multiple share certificates and on maturity 10Kgs (per bond) of various cuts of prime Whelan Beef will be delivered to the Bond holder’s door! The maturing weight of the animal will have been predicted at the time of purchase guaranteeing a minimum 10Kgs yield; however if the animal exceeds its predicted target then the Bond holder is in for an extra windfall of lovely meat. Each Bond holder is guaranteed a hefty haul of tender steak, moist rich roasts along with several succulent and versatile braising beef cuts. The Bonds generally mature within 10 to 12 weeks of purchase, but shorter term bonds are available on request. Forget all the negative talk about the failing financial markets this is a guaranteed winner for all involved and an ideal Christmas gift for yourself or someone else. The real beauty of this gift is that most of the bonds won’t mature until after the New Year. Typically freezers are full for the festive season, but what happens in late January or February when you need a refill and other bills vie for attention? A maturing beef bond will keep the Bond holder in grub for quite some time. Effectively it is the gift that keeps on giving well into 2013.

I also wanted to make sure that as a gift, the Bond was something you’d want to receive. While I’m always grateful for any present, I do find that the traditional ‘gift voucher’ lacks a certain luxury on exchange. There is something quite unexciting about an ‘envelope’ with a little plain card tucked within. Also with vouchers you know that you’ll have to fend off all the sales’ shoppers in order to spend it if it is for a retail shop. For this reason we put thought into how the Beef Bond is presented. It really will be a talking point and a lovely thing to receive at Christmas; a proper boxed gift if you like.Pat Whelan Launches Ireland's First Beef Bonds

Anyway I put all of this together and launched it for my own customers believing that it would be a local story and that would be that. However for some reason this one has caught the imagination and there I was pictured in the Irish Daily Mail last week with a story about the Beef Bond. There I was on page 18, with Kim Kardashian a few pages later! I have to say I feel quite the celebrity and the reaction has been fantastic; great fun altogether. It just goes to show that you can spend months on a project and no one will take any notice, but a little thing like this gift idea and it catches like wildfire. Needless to remark I’m genuinely delighted and particularly as these are risk free bonds with absolutely no risk involved for the buyer. I’m also really pleased with the way they look.

You can see the bond online at www.jameswhelanbutchers.com or drop into the shop and take a closer look. The Bonds are on sale now so make sure you get yours in good time. Sort your Christmas list out in a flash. Drop by today to check it out.

This post was written by me, Pat Whelan, owner of James Whelan Butchers and a passionate advocate of local artisan food. My family have been producing quality Irish Angus beef for generations using a traditional dry aging process. This tradition is one that I continue to practice at our abattoir on our family farm in Garrentemple, Clonmel. These posts aim to impart some of the wisdom to readers and help them get the best out of the meat they eat! Our meat is available online here! I welcome your feedback to [email protected]

We hope you enjoyed reading this post by Pat Whelan of James Whelan Butchers. Pat is a 5th generation butcher, cook book author and the director of  James Whelan Butchers with shops in Clonmel, the Avoca Handweavers Rathcoole and Kilmacanogue, Dunnes Stores Cornelscourt, Rathmines and Swords in Dublin. Sign up to our newsletter for more updates from James Whelan Butchers

James Whelan Butchers: Beer Goggles

Posted on Friday, November 23rd, 2012 by Pat Whelan in Foodie Articles | No Comments »

A new phenomenon is sweeping the land and gaining in popularity and that’s the new craze for craft beer. Now I know that beer drinking isn’t necessarily new, but it’s the type of beer we are drinking and when and how we are drinking it, that’s clearly a recent trend. While our love affair with wine and food has settled into the fabric of Irish life, the trendsetters are trying craft beers.

The word beer is an all encompassing umbrella for stout, ale and lager. There has actually been a slight decline in the popularity of the big, well known commercial brands, but an exponential increase in the smaller boutique beers now available all over the place. Also several pubs and bars have become specialist in the whole beer area. Talk to anyone in this particular market and they will tell you just how discerning the beer drinker is these days. It has also seen the growth of indigenous industries. Just down the road in Dungarvan, Co. Waterford, The Dungarvan Brewing Company is blossoming. They are brewing and bottling a core range of three beers, Black Rock Irish Stout, Copper Coast Red Ale and Helvick Gold Blonde Ale. They have only been up and running for a short while but already these products are stocked in a range of quality off-licenses, bars and restaurants throughout the country. Beer

The upshot of all this high end beer drinking is that now food has also entered the picture and people are increasingly looking for dishes to pair with beer. Only last week I bumped into an old school pal leaving the supermarket with a small case of long neck light beer. He informed me that he was off to his sister’s house for some Indian food and that this particular beer goes really well with spicy grub! He would have been hard pressed in school to show you India on the classroom globe yet here he was pairing food and beer.

I was intrigued about this food and beer pairing. As far as I was concerned light beers (lagers) went well with BBQ foods in the summer and other than that beer (as in stout and ale), was pretty much the preserve of the pub with nothing more fancy than a packet of crisps to prop up the ‘food’ end of things. To say I have missed the mark in that thinking is being kind. There is a world of expertise available in the beer and food pairing subject and it really is a vast and varied one at that. The craft beer market is growing at a ferocious pace and even if you don’t want to partake, you should be aware of it as a phenomenon. Along with quirky and creative names there are also beers that are wood aged, having fruit introduced to them at early stages of fermenting or even having whiskey added. There is a constant need for new flavours and so everything from peanut butter to chilli is being added in an attempt to find the perfect blend. And, I should add that some of these beers are only for the real enthusiast as they can run to in excess of €100 a small bottle (and, no, I didn’t accidentally add an extra zero, I meant in excess of one hundred euro per bottle!).

So if you did want to do a little experimenting with beer at home how do you go about food pairing? Well I had to do a little digging but I found a Craft Beer Bar where, as it happens, the owner is also a chef and the bar serves food. Now the three are not necessarily linked – you don’t have to drink beer to sample the food, but this guy was a mine of information. According to his wisdom light ales and lagers and blond or gold ale all go well with spicy food. Thinking back, that was what my friend at the supermarket was planning to have with his Indian meal. The reasoning behind this is that spicy food, being quite strong on the palate, won’t allow you to fully enjoy the complexities of the stronger brews so light lagers are just fine.

Beer Basted BBQIt is suggested that Brown Ale goes quite well with traditional dishes such as chicken or beef – particularly if you are serving it with some rich gravy. Amber ale is good with medium spiced foods and pizza, but is not recommended with sweet foods. And old fashioned stouts and porter are excellent with typical hearty soups and stews. Interestingly it was also suggested that any dish that had beer as an ingredient in it, then a similar beer should be consumed alongside it to bring out the flavour. I suppose a beef and Guinness pie then would go with a pint of Guinness. Or a beer battered fish would work with the same type of beer that is in the batter. Pilsner is recommended to go generally with fish. As with wine, there seems to be a general consensus that you should only cook with beer that you would actually drink. Sweet stout is preferred for drinking with desserts.

Now all of the above is a very general outline because there are many nuances within the groups. It will also come down to individual taste and country of origin to consider; think about the type of food they generally eat and whether that is spicy, salty, a good deal of fish or is perhaps meat predominant. For example pork is a very popular meat in Germany and so many of the German craft beers are recommended as an accompaniment to pork dishes. These kinds of factors will all influence food pairing.

What is interesting is that for beer drinkers, and particularly the devotees, this is not about getting drunk. Beer drinking at this level is every bit as involved as expert wine tasting. It is about savouring the taste and picking out the subtleties that dance along the tongue. It is also about how the beer highlights the flavours in food and vice versa.

While I’m not sure if I’m ready to join the revolution just yet, I have to admire the passion of the few beer aficionados I did meet. The bottom line is that I’m all about great food, but I’m willing to try anything that will enhance that experience. Even if you are not a big beer drinker there are plenty of ways to cook with beer. In my book, An Irish Butcher Shop, I have a great recipe for Braised Beef and Guinness Casserole but you could substitute the Guinness for any good quality stout for a flavour variation. . If you are making a beer batter then fridge cold, good quality lager works well. There are also a number of recipes available for beer bread. This is just the tip of the iceberg though. Next time you are on line search for beer recipes and prepare to be astounded by the sheer volume available. If you do try a good recipe with beer do let me know.

This post was written by me, Pat Whelan, owner of James Whelan Butchers and a passionate advocate of local artisan food. My family have been producing quality Irish Angus beef for generations using a traditional dry aging process. This tradition is one that I continue to practice at our abattoir on our family farm in Garrentemple, Clonmel. These posts aim to impart some of the wisdom to readers and help them get the best out of the meat they eat! Our meat is available online here! I welcome your feedback to [email protected]

We hope you enjoyed reading this post by Pat Whelan of James Whelan Butchers. Pat is a 5th generation butcher, cook book author and the director of  James Whelan Butchers with shops in Clonmel, the Avoca Handweavers Rathcoole and Kilmacanogue, Dunnes Stores Cornelscourt, Rathmines and Swords in Dublin. Sign up to our newsletter for more updates from James Whelan Butchers

James Whelan Butchers: Beef Bonds

Posted on Friday, November 16th, 2012 by Pat Whelan in Good Food, Press | No Comments »

Tipperary butcher launches world’s first Beef Bonds

Delicious dividends guaranteed with novel new investment idea

An innovative Tipperary butcher is giving Irish investors an alternative to the financial markets by offering them the opportunity to put their money into Beef Bonds!

Pat Whlean, of James Whelan Butchers in Clonmel,  launched the World’s first Irish Beef Bonds on Tuesday November 13th – which he says give investors a return for their money and an investment in something they know and trust.

The Beef Bond is a certificate giving a share in one of Whelan’s renowned Angus, Hereford or Wagyu/Kobe cattle.  Each Beef Bond includes the ID number, breed and expected maturity of the animal it is linked to. The bonds can be short-term or long-term maturity.

On maturity, the investor who buys one or multiple beef bonds, gets delivery of their bounty of various cuts of prime Tipperary beef. Each bond holder is guaranteed  a defined return of investment based on the expected maturity weight of the animal, however extra potential exists in a long-term maturity bond where animals can exceed their expected maturity weight and therefore the return on investment is greater. The maturing weight of the animal is predicted at the time of purchase, guaranteeing the buyer a defined yield. The short-term bonds generally mature within 10 to 12 weeks of purchase, the long-term bonds mature within 18-20 weeks of purchase.

Bonds in Angus and Hereford cattle are €100 each, while bonds for the more exclusive Wagyu/Kobe Bond are €150 each.

James Whelan Butchers are one of Ireland’s most successful butchers.  From their own farm in Co Tipperary, they supply meat for their shop in Clonmel, the highly acclaimed James Whelan Butchers in the Avoca Food Market in Monkstown.

James Whelan Butchers also offer a unique overnight refrigerated delivery service to any address on the island of Ireland through their website www.jameswhelanbutchers.com

Investors who want to buy Beef Bonds go to www.jameswhelanbutchers.com/info/beef-bonds/

or

James Whelan Butchers, Oakville Shopping Centre, Clonmel, Co. Tipperary.

Telephone: 052 6182477

Or

James Whelan Butchers at Avoca Food Market, The Crescent, Monkstown, County Dublin. Telephone: 01 6638924.

We hope you enjoyed reading this post by Pat Whelan of James Whelan Butchers. Pat is a 5th generation butcher, cook book author and the director of  James Whelan Butchers with shops in Clonmel, the Avoca Handweavers Rathcoole and Kilmacanogue, Dunnes Stores Cornelscourt, Rathmines and Swords in Dublin. Sign up to our newsletter for more updates from James Whelan Butchers

James Whelan Butchers: Beef Bonds in Business and Leadership

Posted on Friday, November 16th, 2012 by Pat Whelan in Press | No Comments »

Further coverage of our Beef Bonds in the Business and Leadership website.

Pat Whelan on Business and LeadershipHere’s what they had to say, “Pat Whelan of James Whelan Butchers in Clonmel, Co Tipperary has launched what he claims are the world’s first ‘Beef Bonds’, giving investors an alternative to financial markets.

The Beef Bond is a boxed certificate giving a share in one of Whelan’s Angus, Hereford or Wagyu/Kobe cattle.  Each bond displays the ID number, breed and expected maturity of the animal it is linked to.

An “investor” who buys one, or multiple share certificates, gets delivery of a box of various cuts of prime Tipperary beef on maturity.

The maturing weight of the animal is predicted at the time of purchase, guaranteeing the buyer a yield. However if the animal exceeds its predicted target, then the bond holder is in for an extra windfall of meat.  The bonds generally mature within 10 to 12 weeks of purchase, but shorter term bonds are available on request.

“If an animal thrives better than expected and gains extra weight the investor will benefit with an extra supply of meat.  In the case of the animal not doing as well, James Whelan Butchers will still guarantee the investor the predicted weight.  This is a win win.”

Being marketed as the ideal Christmas gift for family or for corporate clients, Bonds in Angus and Hereford cattle are €100 each, while bonds for the more exclusive Wagyu/Kobe Bond start at €150.

From his own farm in Co Tipperary, Whelan supplies meat for his shop in Clonmel, the James Whelan Butchers concession in the Avoca Food Market in Monkstown, and his award-winning online business.

The Beef Bonds were launched at the ‘Eat Tipp’ Dinner in Salt Restaurant in Monkstown, Dublin, which showcased the best of Tipperary food produce.”

http://www.businessandleadership.com/small-business/item/38181-james-whelan-butchers-launc?utm_source=twitterfeed&utm_medium=twitter

We hope you enjoyed reading this post by Pat Whelan of James Whelan Butchers. Pat is a 5th generation butcher, cook book author and the director of  James Whelan Butchers with shops in Clonmel, the Avoca Handweavers Rathcoole and Kilmacanogue, Dunnes Stores Cornelscourt, Rathmines and Swords in Dublin. Sign up to our newsletter for more updates from James Whelan Butchers

James Whelan Butchers: Beef Bonds on the Sunday Business Post (Daily Post)

Posted on Friday, November 16th, 2012 by Pat Whelan in Press | No Comments »

It’s interesting to see the stats. This was the most viewed piece on the Daily Post with the Sunday Business Post and James Whelan Butchers Beef Bonds. Here’s what they had to say

“Buy a stake in a cow with new “beef bonds”

05:58, 13 November 2012 by Post Reporter

Pat Whelan, of James Whelan Butchers in Clonmel.

One innovative Tipperary butcher is giving Irish investors a tasty alternative to the troubled financial markets.

Pat Whelan, of James Whelan Butchers in Clonmel, will today launch what he claims is the world’s first Beef Bonds. The bonds are specially boxed certificates that give a share in one of Whelan’s Angus, Hereford or Wagyu/Kobe cattle. Each bond displays the ID number, breed and expected maturity of the animal it is linked to.

An “investor” who buys one, or multiple share certificates, gets delivery of a box of various cuts of prime Tipperary beef on maturity. The maturing weight of the animal is predicted at the time of purchase, guaranteeing the buyer a yield. However, if the animal exceeds its predicted target, then the bond holder is in for an extra windfall of meat, Whelan said. The bonds generally mature within 10 to 12 weeks of purchase, but shorter term bonds are available on request.

Bonds in Angus and Hereford cattle are €100 each, while bonds for the more exclusive Wagyu/Kobe Bond start at €150.”

http://www.businesspost.ie/#!story/Home/News/Buy+a+stake+in+a+cow+with+new+%22beef+bonds%22/id/19410615-5218-50a1-28fe-f221b0778951s

We hope you enjoyed reading this post by Pat Whelan of James Whelan Butchers. Pat is a 5th generation butcher, cook book author and the director of  James Whelan Butchers with shops in Clonmel, the Avoca Handweavers Rathcoole and Kilmacanogue, Dunnes Stores Cornelscourt, Rathmines and Swords in Dublin. Sign up to our newsletter for more updates from James Whelan Butchers

James Whelan Butchers: Beef Bonds with Hector on RTE 2fm

Posted on Friday, November 16th, 2012 by Pat Whelan in Press | No Comments »

We’re getting a lot of coverage for our new Beef Bonds at James Whelan Butchers, I even had a chat with Hector on the radio about it and this is what Hector had to say

“We’ve all heard of jail bonds, bank bond and gold bond but this morning BWH focused on a meaty return on an investment – beef bonds!

Pat Whelan talks Beef Bonds on 2fm's Breakfast with Hector

Beef Bonds are the brainchild of Pat Whelan, a butcher in Clonmel, which involves selling futures in beef, which are being underwritten by them, with 250 cattle on their farm and if the animal does better than expected, the beef investor receives a higher yield! People can buy bonds in Clonmel or at their store in Monkstown in Dublin or on the website www.jameswhelanbutchers.com Bonds in Angus and Hereford cattle are €100 each, while bonds for the more exclusive Wagyu/Kobe Bond start at €150. An “investor” who buys one, or multiple share certificates, gets delivery of a box of various cuts of prime Tipperary beef on maturity – and Pat believes that we owe it to the animal to eat every single part and it brings people together around the table sharing great Irish food”.

Thanks Hector for helping us get the message out there!

Listen to Pat talking to Hector by downloading the podcast

Go to: Download the podcast by following the link feed://www.rte.ie/radio1/podcast/podcast_hector.xml and look for Breakfast with Hector November 14th 7-8am

Interview starts @ 4mins 30secs

We hope you enjoyed reading this post by Pat Whelan of James Whelan Butchers. Pat is a 5th generation butcher, cook book author and the director of  James Whelan Butchers with shops in Clonmel, the Avoca Handweavers Rathcoole and Kilmacanogue, Dunnes Stores Cornelscourt, Rathmines and Swords in Dublin. Sign up to our newsletter for more updates from James Whelan Butchers

 

 

James Whelan Butchers: The White Stuff

Posted on Tuesday, November 6th, 2012 by Pat Whelan in Foodie Articles | No Comments »

Writing a food column often leads one to make huge assumptions about the people who read food columns. You assume it is the same handful of people each week and that by now they know you and know your form. What you forget is that the person reading might not be a cook or is just learning to cook perhaps or developing an interest in food. I was reminded of this recently when a very nice customer at my shop remarked that she had only recently found my column in the paper and now reads it weekly. However she also added that cooking has become her new hobby. While this lady is quite mature she explained that she worked outside the home for many years and so never had a great interest in cooking. Having taken early retirement she had discovered her passion for cooking but seemed to be coming to it quite late in life. Actually it’s never too late, and taking up a hobby like cooking is relatively safe at any age. Now she could have discovered a passion for pole dancing and that perhaps would have been out of bounds, but the culinary arts welcome all and have no upper age limit as long as you are physically able to use the equipment.

cauliflower

Thinking about all the people out there who are only really discovering home cooking for the first time I felt it would be useful every now and again to visit and revisit the pillars of home cooking. These are the things that regular cooks have mastered and there is an assumption that everyone can do it, which is often a misconception. So this week I have chosen to look at a simple white sauce and how it can be flavoured.

Plain white sauce is a ‘must learn’ for any cook as it forms the basis of so many family favourite recipes. I believe there are two common mistakes with white sauce. One is that if the flour is not left to cook properly before you add the liquid or you add too much flour it will, without a doubt, produce an odd floury taste in the overall sauce. The other common mistake is to just use cold milk, without heating it and infusing a little bayleaf or peppercorn into it at the start. Now I know this is a little fiddly and adds time to the process, but it is worth it for overall flavour. Also hot milk is absorbed more quickly and easily into the roux so you are ensuring a smoother sauce. A ‘roux’ is the cooked flour and butter mixture at the start. By cooking the flour and butter together we burst the starch grains in the flour and again this allows the liquid to be absorbed. It is also important to allow the sauce to simmer as this will take away any floury taste and helps give the sauce a glossy finish. Always use plain flour when making a white sauce as you may get lumps with self raising flour and while I tend to have salted butter to hand most of the time, if possible I use unsalted butter. Finally although my recipe says to leave the bay leaf, shallot and peppercorns infuse in the milk for 10 minutes, obviously longer infusing time adds more flavour.

So my basic white sauce recipe is this: 1 bay leaf, 1 shallot, 6 peppercorns, ¾ Pint of Milk, 2 oz of butter and 2 oz of plain flour. Obviously full fat milk will give you the creamiest flavour, but if you want to reduce the fat then use semi skimmed or try half milk half chicken stock, but more about that later. My first job is to infuse the milk. Tear the bay leaf to release the flavour and put it in a pot. Cut the shallot in half and along with the peppercorns add them to the pot. Pour over the milk and bring to the boil. Reduce the heat and let the whole thing simmer for about 90 seconds. Remove the milk from the heat – cover the pot and leave to infuse for at least 10 minutes. Strain the liquid into a measuring jug ready for the sauce. Now melt the butter in a heavy based pot over a medium heat until it has melted completely. Put in the flour and lifting off the heat slightly, stir well with a wooden spoon combining the flour and butter, then put back on the heat and cook, stirring all the time, for about 2 minutes. This buttery coloured, fluffy textured lump is called a roux. Reduce the heat and start pouring the warm milk, little by little, into the roux. Keep stirring until the roux has absorbed the milk and then add some more. Once all the milk is in simmer, stirring all the time, for about 5 minutes to make a smooth sauce. Season the sauce with salt and pepper and simmer gently for another minute or so.

lasagnaWith the basic white sauce made it can become the perfect vehicle for a myriad of flavours. For a cheese sauce for pasta bakes or a cauliflower cheese I might add about 120g of cheddar cheese and a dollop of Dijon mustard to the quantity above. You could fry a finely chopped onion in the butter before adding the flour and then add chopped parsley to finish. Wholegrain mustard stirred through a white sauce works very well with fish. And if you are using this with chicken and you are really concerned about the calories, you could, as suggested earlier, use half milk and half chicken stock instead.

Along with a pouring sauce, white sauce is a must with pasta dishes such as lasagne or macaroni cheese. Indeed many vegetarian vegetable bakes benefit from a creamy white sauce and of course fish also. It has often been used to transform leftover meat into a seemingly whole new meal for the next day. Master the basic white sauce and then play around with the flavours; it’s a great cooks’ skill to have up your sleeve.

This post was written by me, Pat Whelan, owner of James Whelan Butchers and a passionate advocate of local artisan food. My family have been producing quality Irish Angus beef for generations using a traditional dry aging process. This tradition is one that I continue to practice at our abattoir on our family farm in Garrentemple, Clonmel. These posts aim to impart some of the wisdom to readers and help them get the best out of the meat they eat! Our meat is available online here! I welcome your feedback to [email protected]

We hope you enjoyed reading this post by Pat Whelan of James Whelan Butchers. Pat is a 5th generation butcher, cook book author and the director of  James Whelan Butchers with shops in Clonmel, the Avoca Handweavers Rathcoole and Kilmacanogue, Dunnes Stores Cornelscourt, Rathmines and Swords in Dublin. Sign up to our newsletter for more updates from James Whelan Butchers

James Whelan Butchers: It’s Mid-Term Party Time

Posted on Saturday, November 3rd, 2012 by Pat Whelan in Foodie Articles | No Comments »

Looking out my window today I watch as the elements enjoy a high octane party. Leaves are bobbing around on the wind, swept into swirling dancing groups, moving at a terrific pace into mini tornado shapes and then disappearing quickly past my first floor window. The sky is ominously dark and I have no doubt that before I finish writing we will experience a shower; perhaps even a violent one by the look of that sky. Autumn is in full swing in Clonmel and as we hurtle towards the depths of Winter, the end of the year is just over the hump of the hill. It’s a cliché but this kind of weather always turns my thoughts to large warming bowls of thick soup, long slow cooked rich stews, casseroles and luscious savoury pies oozing pools of gravy and calling to me with their buttery crusts and the promise of mouthfuls of meaty flavour underneath.

Irish Stew

The trouble with these kinds of dishes is that it is hard to cook them for one or two people. They tend to be large and abundant by their very nature and while you can freeze any leftovers or cook with freezing extra portions in mind, it strikes me that we should have lots of people around to share them with. The trouble with most of us is that when we invite people to our homes we try to impress with our food and ultimately overly complicate everything. Some people wouldn’t dream of serving guests a simple stew and therefore inviting people to our homes tends to put us under pressure, which in turn makes us reluctant to do it more often. The Scandinavians are very good at inviting each other for hearty, home cooked meals without any pretension to the more fussy traditional ‘dinner party’ or the formality of having people over. It’s simply about good food and good company.

Perhaps this will be one positive upside of the recession that we will loose our desire for blatant one-up-man-ship or keeping up with the Jones’ (or the McGraths or the Powers). Perhaps we will once again be able to go around to each others’ homes in our casual clothes, sit at kitchen tables, breaking bread together enjoying some good grub and great chat. Personally I think the food we choose to cook for friends can influence the evening no end. Place a large pot of steaming goulash in the middle of the table with warm crusty bread and a dish of creamy mashed potatoes and watch as the company instantly relaxes.Oxtail Soup

This time of year is a great excuse for such a gathering. It needn’t be expensive. Instead of time consuming canapés and cold buffet spreads, make a large pie or a one pot; it is certainly economical and always big on taste. Having a young family demands that we create our own fun at home, we try to find a balance between the junk food and the nutritious. I do my best to create an experience with real food. For example if it is a meat pie then the pastry decoration can work the theme. Spiders, bat shapes and even an evil pumpkin face are easy to replicate on the pastry crust. For fun I like to make Ritz cracker spiders by sandwiching two crackers together and using cheese strings to create the spiders’ legs. Food colouring can be added to icing for orange topped cupcakes and, if I’m honest, ordinary food served in shop bought ‘Halloween-y’ shaped or coloured bowls and plates can look very effective. Guacamole is always witches sludge at Halloween and of course, ketchup is good for a little gory blood. You’d be surprised what you can do with a simple burger to make it look like the common feast for any self respecting ghoul.

While a recession suggests that there is a dearth of money, it doesn’t necessarily follow that there should be a dearth of fun and laughter.

This post was written by me, Pat Whelan, owner of James Whelan Butchers and a passionate advocate of local artisan food. My family have been producing quality Irish Angus beef for generations using a traditional dry aging process. This tradition is one that I continue to practice at our abattoir on our family farm in Garrentemple, Clonmel. These posts aim to impart some of the wisdom to readers and help them get the best out of the meat they eat! Our meat is available online here! I welcome your feedback to [email protected]

We hope you enjoyed reading this post by Pat Whelan of James Whelan Butchers. Pat is a 5th generation butcher, cook book author and the director of  James Whelan Butchers with shops in Clonmel, the Avoca Handweavers Rathcoole and Kilmacanogue, Dunnes Stores Cornelscourt, Rathmines and Swords in Dublin. Sign up to our newsletter for more updates from James Whelan Butchers

James Whelan Butchers: A Food Truck Rodeo

Posted on Friday, November 2nd, 2012 by Pat Whelan in Good Food | No Comments »

“Street Food” is something I’m hearing and reading a lot about and I’m still not sure I fully understand what it is, but it has certainly elevated the standard of food-to-go generally and it seems to be creating great excitement. On a recent trip to America you can imagine my excitement when I not just discovered “Street Food” but also a Food Truck Rodeo. This is really clever and seems to be capturing the imagination of both public and stakeholders alike. Food Trucks in the states are trendily designed retro vehicles, some the same shape as the classic UPS vans but adapted as mobile gourmet kitchens. The magic that’s behind this whole rodeo concept is that a number of these vehicles each with a unique menu and offering come together in one place and create a market feeling leveraging off each others strengths. The consumer is exposed to many different food cultures and on a recent visit I discovered everything from Gravalax to Cuban Sandwiches, great barbecued beef and a unique vehicle which allowed you dispense your own chosen flavour of organic frozen yogurt. What further intrigued me was that all of these vendors use social media as a significant medium to communicate with their customers and these Rodeo events pop-up in different communities and at different events and are managed by gourmet food trucks, a website used to promote these gatherings.

Entertainment at these events is themed around the festivities or celebration at that time or of that place. I had heard of Food Trucks in California in 2010 but was delighted to discover that this phenomenon has now made it’s way to the East Coast. On the evening we visited, which was Halloween, there was talented balloon artists, great music, puppet shows and skilled mime artists which created a unique theatrical atmosphere. I took some photographs to share with you on my phone. I hope you enjoy!

We hope you enjoyed reading this post by Pat Whelan of James Whelan Butchers. Pat is a 5th generation butcher, cook book author and the director of  James Whelan Butchers with shops in Clonmel, the Avoca Handweavers Rathcoole and Kilmacanogue, Dunnes Stores Cornelscourt, Rathmines and Swords in Dublin. Sign up to our newsletter for more updates from James Whelan Butchers

James Whelan Butchers: The Power of Television

Posted on Wednesday, October 24th, 2012 by Pat Whelan in Foodie Articles, Good Food | No Comments »

I don’t watch a great deal of television, but certainly I see more in the autumn and winter than I would on brighter evenings in the middle of the year. When I return to television having been away for the summer months it can be quite exciting and the winter schedules always contain new programmes

I tuned in last week to catch the new Nigella Lawson show. In this new offering entitled Nigellizzima, the name alone leaves us in no doubt as to the theme; of course it is Italian. It turns out that the lovely one spent a year in Florence as a teenager and fell in love with the country and its food. In this show she brings, as she says herself, a spirit of Italy into the kitchen using easily found ingredients in this part of the world.

Many people claim a love for Italian food, but I have a problem with that as it is far too sweeping a statement. Italy is a large and diverse country and to suggest that your love of pasta dishes or pizza makes you an Italian devotee is a great misconception. There are distinct cultural differences throughout and the climate and crops vary. Perhaps what binds it all together is an attitude rather than one particular taste. Recipes are handed down from generation to generation, food is seen as an inherent part of the fabric of everyday life and simple cooking techniques combined with fresh ingredients seem to be common. These would be the reasons that I would hold affection for Italian food. In truth many Italian dishes have a peasant heritage and so are not as meat heavy as we expect or sometimes replicate. In Italy a traditional ragu (or bolognaise as we like to call it) would be used more sparingly over the pasta. We tend to pile the meat sauce on the pasta and, you know, if that’s how you like and enjoy it then so be it. Also true Italian pasta sauces are often simple and quick to prepare; taking no longer to make than it takes the pasta to cook.Pasta with Classic Italian Tomato Sauce

So what did I think of Nigella’s take on all things Italian? Well I’d have to be honest and say that I wasn’t overly impressed with all of the recipes featured on the first show; indeed one or two left me quite cold and I would have serious reservations about some of the ingredients used. However, I have to fully support her approach, in that she is simply taking inspiration from a particular place, taking it home and making it her own. Ms Lawson makes no secret of the fact that she likes hot chillies and they tend to creep into many of her savoury recipes whether it is true to the place of origin or not. I fully support this maverick approach of simply being influenced by something and then creating something new. Why should there be rules with food when we should enjoy being creative and watching it evolve. Food is to be enjoyed and in this global village that we are blessed to be in, we have so much more to choose from and that’s a good thing.

Trying new things is good for us and opens up many possibilities. Once we allow ourselves the space to do something different we can even deconstruct our own traditions and do something new. Anyone who has been into James Whelan Butchers recently will know that we are doing something very different with pork and beef. I have to urge you to come and try our pulled pork or pulled beef pittas. Again both are traditional Irish meats but we are slow cooking them with a barbecue method and placing them in a pitta pocket. The result is outstanding and yet it has a truly traditional Irish feel in that it ticks all those boxes of being warming, filling, nutritious, meaty and delicious; as they say, “what’s not to like?”

I want to encourage you to try a little deconstruction of your own. Take your favourite meat and cook it in a different way. Or try a new meat altogether, have you tried cooking Wagyu beef yet perhaps? Try new combinations of your favourite recipes. For example rather than cooking an entire meat pie, just cook the filling and minimise the pastry to a cooked pastry disc popped on the top, or dispense with the pastry altogether and replace it with dumplings or herby breadcrumb crust instead. Flex your muscle with herbs and spices, swap a few or use some mild curry spices in a non curry dish; you’ll be amazed at the subtle differences you can achieve. Naturally you can expect to have failures or dishes that don’t work as well but you might also stumble on something new and sensational. It is not about throwing out the tried and tested but creating new ones. Allowing yourself such experimentation will also quickly dissolve the panic that often surrounds cooking – the “I can’t complete this dish if I don’t have all the ingredients in a recipe” panic. Start to make (educated) substitutions and know that there are many routes to food satisfaction. In fact many of our much loved European influenced recipes today come from a peasant tradition. Soups, one pots, stews and casseroles all come from a history where people had to use what was to hand; there was little choice in the matter. Being without one particular ingredient didn’t ruin the meal, it went ahead without it or with something in its place. Our current worship of the chef sometimes renders us inflexible and like sheep we follow the rules to the letter. Shake off the shackles I say and try something new. Essentially it is what they are at on the television. We watch in wonderment when all they’ve really done is taken the time and tried something new. Be your own television programme and let the great experiment begin.

This post was written by me, Pat Whelan, owner of James Whelan Butchers and a passionate advocate of local artisan food. My family have been producing quality Irish Angus beef for generations using a traditional dry aging process. This tradition is one that I continue to practice at our abattoir on our family farm in Garrentemple, Clonmel. These posts aim to impart some of the wisdom to readers and help them get the best out of the meat they eat! Our meat is available online here! I welcome your feedback to [email protected]

We hope you enjoyed reading this post by Pat Whelan of James Whelan Butchers. Pat is a 5th generation butcher, cook book author and the director of  James Whelan Butchers with shops in Clonmel, the Avoca Handweavers Rathcoole and Kilmacanogue, Dunnes Stores Cornelscourt, Rathmines and Swords in Dublin. Sign up to our newsletter for more updates from James Whelan Butchers

James Whelan Butchers: Let Them Eat Tipp…in Dublin!

Posted on Saturday, October 20th, 2012 by Pat Whelan in Press | No Comments »

*  The Tipperary Food Producers are invading Dublin with a once off Pop-up restaurant

Marie Antoinette would approve! Tipperary’s top food producers are to let them eat more than cake when they showcase the best of the county’s traditional, wholesome food at a special pop-up dinner to be known as, “Eat Tipp” in Avoca, Dublin.

The producers will take food lovers on a sumptuous, culinary tour in the wonderful setting of Salt Restaurant (which is part of the Avoca food market in Monkstown). On Tuesday November 13th, they will create a magnificent banquet using only top quality, fresh seasonal Tipperary ingredients.

Chairman of the Tipperary Food Producers, Pat Whelan opened his first James Whelan Butchers shop outside of Tipperary in Avoca, Monkstown one year ago. Such was the national interest in the annual Long Table Dinner, Pat proposed a plan to bring a taste of Tipp to the capital.

“Tipperary Food Producers have been coming together to host an autumn dining event annually since 2007 and we are delighted to be bringing a taste of Tipperary to Dublin this year. As producers we love sharing the very best of our produce and reinforce the importance of supporting local producers to a local, national and even international audience” he said.

Whelan, along with his fellow Tipperary Food Producers, will host the meal to remember, which will include Tipperary produced meats, breads, vegetables, cheese, cakes, condiments and fruit. Gary Gubbins of Red Nose Wine in Clonmel will be on hand to match the best of artisan wines to the artisan foods on offer.

The mouth-watering menu will include:

  • Breads from Hickeys bakery & Mags home baking
  • Crowes Farm pigs cheek pastilla with baba ghanouj, dukkah & red pepper relish
  • Gortnamona goats cheese & Inch House black pudding beignet with an heirloom carrot salad
  • James Whelans dry-aged fillet of beef with Jerusalem artichoke, truffled beans & chervil beurre blanc.
  • The apple farm apple & blackberry crème brûlée
  • Tipperary cheese board with Crossogue quince jelly, oat crackers and walnut and raisin bread from the Tipperary Kitchen.
  • Petit fours from Tipperrary kitchen, The Cookie Jar, Sarah Baker Cookery School & Lough Derg Chocolates

Producers represented at the dinner will include Hickeys Bakery, Crossogue Preserves, Crowe Farm Meats, Cooleeney Cheese, Cloughjordan house, Mags Home Baking, Tipperary Kitchen, Inch House, James Whelan Butchers, Irish Piemontese Beef, Red Nose Wine, Russell Catering, Seymour Organic Farm, The Apple Farm, The Cookie Jar, O’Donnell’s crisps, Lough Derg Chocolates.

This group has being sharing the delights of this culinary events since 2007 when a group of local food producers came together to dine at a long table under the abundant fruit trees in the orchards of the Apple Farm in Cahir one late summer’s evening. From that memorable evening they have entertained and hosted the annual dinner in unusual venues, from an army barracks, Cahir Castle to an historic Harry Potteresque long hall boarding school refectory.
Tipperary food producers now employ 220 people directly, and have a cumulative turnover of €24m.

There will be a limited amount of tickets for sale, price €75. Please contact James Whelan Butchers, Oakville Shopping Centre, Clonmel, Co. Tipperary. Telephone: 052 6182477 or James Whelan Butchers at Avoca Food Market, The Crescent, Monkstown, County Dublin. Telephone: 01 6638924.

We hope you enjoyed reading this post by Pat Whelan of James Whelan Butchers. Pat is a 5th generation butcher, cook book author and the director of  James Whelan Butchers with shops in Clonmel, the Avoca Handweavers Rathcoole and Kilmacanogue, Dunnes Stores Cornelscourt, Rathmines and Swords in Dublin. Sign up to our newsletter for more updates from James Whelan Butchers