James Whelan Butchers: Beef Bonds on the Sunday Business Post (Daily Post)

It’s interesting to see the stats. This was the most viewed piece on the Daily Post with the Sunday Business Post and James Whelan Butchers Beef Bonds. Here’s what they had to say

“Buy a stake in a cow with new “beef bonds”

05:58, 13 November 2012 by Post Reporter

Pat Whelan, of James Whelan Butchers in Clonmel.

One innovative Tipperary butcher is giving Irish investors a tasty alternative to the troubled financial markets.

Pat Whelan, of James Whelan Butchers in Clonmel, will today launch what he claims is the world’s first Beef Bonds. The bonds are specially boxed certificates that give a share in one of Whelan’s Angus, Hereford or Wagyu/Kobe cattle. Each bond displays the ID number, breed and expected maturity of the animal it is linked to.

An “investor” who buys one, or multiple share certificates, gets delivery of a box of various cuts of prime Tipperary beef on maturity. The maturing weight of the animal is predicted at the time of purchase, guaranteeing the buyer a yield. However, if the animal exceeds its predicted target, then the bond holder is in for an extra windfall of meat, Whelan said. The bonds generally mature within 10 to 12 weeks of purchase, but shorter term bonds are available on request.

Bonds in Angus and Hereford cattle are €100 each, while bonds for the more exclusive Wagyu/Kobe Bond start at €150.”


We hope you enjoyed reading this post by Pat Whelan of James Whelan Butchers. Pat is a 5th generation butcher, cook book author and the director of  James Whelan Butchers with shops in Clonmel, the Avoca Handweavers Rathcoole and Kilmacanogue, Dunnes Stores Cornelscourt, Rathmines and Swords in Dublin. Sign up to our newsletter for more updates from James Whelan Butchers

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