James Whelan Butchers at Avoca Monkstown, Co. Dublin scooped the Best Meat award at prestigious Checkout Best in Fresh Awards held at The Four Seasons Hotel recently. The Best in Fresh Awards were established to recognise stores and outlets with the freshest food offering in Ireland and is the only annual event to honour best practice in the sale of fresh produce.
The Best in Fresh ‘Best Meat’ award looks at Fresh Food Stores, large and small, the length and breath of the country, but only one can take first place. This year James Whelan Butchers at Avoca Monkstown romped home to claim the prize. The judges said, “The James Whelan Butchers at Avoca Monkstown is leading the way in terms of creating butchery into an art form. It’s all about the cut, with everything prepared right in front of you behind glass walls. The added-value is exceptional.”
James Whelan Butchers opened at Avoca, Monkstown in December 2011. In what was considered a bold move, the butcher’s secrets were literally exposed in a glass walled meat emporium with absolutely everything on display. Merging craft, skill, passion and food with fresh and innovative shop design, buying meat is a visually stimulating experience at James Whelan Butchers in Avoca Monkstown.
Pat Whelan, of James Whelan Butchers said, “We are very honoured by this award, particularly as we have been judged against our peers in a rigourous audit that uses a long list of criteria in order to choose a winner. I am very proud of our partnership with Avoca as we share the same ethos and vision when it comes to excellence in fresh food and retail. We are delighted that this has been recognised with this award.
We hope you enjoyed reading this post by Pat Whelan of James Whelan Butchers. Pat is a 5th generation butcher, cook book author and the director of James Whelan Butchers with shops in Clonmel, the Avoca Handweavers Rathcoole and Kilmacanogue, Dunnes Stores Cornelscourt, Rathmines and Swords in Dublin. Sign up to our newsletter for more updates from James Whelan Butchers
Tags: Best Practice, Checkout Best in Fresh Meat Award 2013, Fresh Produce, Irish Beef, James Whelan Butchers, Pat Whelan
