{"id":4677,"date":"2012-11-02T17:12:36","date_gmt":"2012-11-02T16:12:36","guid":{"rendered":"http:\/\/www.jameswhelanbutchers.com\/info\/?p=4677"},"modified":"2014-08-06T16:26:48","modified_gmt":"2014-08-06T15:26:48","slug":"a-food-truck-rodeo","status":"publish","type":"post","link":"https:\/\/www.jameswhelanbutchers.com\/info\/4677\/a-food-truck-rodeo\/","title":{"rendered":"James Whelan Butchers: A Food Truck Rodeo"},"content":{"rendered":"

“Street Food”<\/strong> is something I’m hearing and reading a lot about and I’m still not sure I fully understand what it is, but it has certainly elevated the standard of food-to-go generally and it seems to be creating great excitement.\u00a0On a recent trip to America you can imagine my excitement when I not just discovered “Street Food” but also a Food Truck Rodeo<\/strong>. This is really clever and seems to be capturing the imagination of both public and stakeholders alike. Food Trucks in the states are trendily designed retro vehicles, some the same shape as the classic UPS vans but adapted as mobile gourmet kitchens. The magic that’s behind this whole rodeo concept is that a number of these vehicles each with a unique menu and offering come together in one place and create a market feeling leveraging off each others strengths. The consumer is exposed to many different food cultures and on a recent visit I discovered everything from Gravalax to Cuban Sandwiches, great barbecued beef and a unique vehicle which allowed you dispense your own chosen flavour of organic frozen yogurt. What further intrigued me was that all of these vendors use social media as a significant medium to communicate with their customers and these Rodeo events pop-up in different communities and at different events and are managed by gourmet food trucks, a website used to promote these gatherings.<\/p>\n\n\t\t\t