Last Thursday, I had the pleasure of being on Pat Kenny’s new radio show on Newstalk. On the show we discussed my new book, co-written by Katy McGuinness, the Irish Beef Book which is full of tips, advice and recipes to help you get the best from your beef. We also talked about the art of butchery covering the complete process from raising and slaughtering the animals, the complex process of maturing the meat to develop flavour, the skills needed to butcher the whole carcass and the importance of communicating your message to the customer.
You can listen to the show in full on the Newstalk Player or by clicking on the ‘Podcast’ link below.
Publication Date: 5th December, 2013
We hope you enjoyed reading this post by Pat Whelan of James Whelan Butchers. Pat is a 5th generation butcher, cook book author and the director of James Whelan Butchers with shops in Clonmel, the Avoca Food Market Monkstown and Avoca Rathcoole. Sign up to our newsletter for more updates from James Whelan Butchers