James Whelan Butchers: Bank on Beef

Pat Whelan on Business and Leadership

The Irish Times continued the coverage of our Beef Bonds. Here’s what Marie-Claire Digby writes

“Financial markets may be volatile, but beef bonds are a sure thing writes MARIE-CLAIRE DIGBY

The financial world may be in turmoil, but for holders of beef bonds, the future is bright. Fifth generation butcher Pat Whelan, whose James Whelan Butchers has outlets in Clonmel and the Avoca foodmarket in Monkstown, Dublin, launched his innovative scheme this week.

A €100 bond (€150 for the more expensive Wagyu breed) on maturity entitles shareholders to a delivery box of steak, roasts and braising cuts of Tipperary beef. Each beef bond displays the ID number, breed and expected maturity date of the animal it is tied to. As with all stocks, there’s a gamble involved, but in this case the risk is only in favour of the bondholder. There is a guaranteed minimum expected maturity weight with each animal, but if yours exceeds this, you receive a greater amount of beef. The minimum you’ll receive is 6lbs of a selection of roast joints, 4lbs of a selection of steak cuts, 4lbs of a selection of braise/slow cook cuts, and 3lbs of a selection of mince and burgers. The bonds mature in 10-12 weeks, but shorter terms are available.”

Enter the Irish Times competition to win a Wagyu bond 

Find out more about our Beef Bonds.

We hope you enjoyed reading this post by Pat Whelan of James Whelan Butchers. Pat is a 5th generation butcher, cook book author and the director of  James Whelan Butchers with shops in Clonmel, the Avoca Handweavers Rathcoole and Kilmacanogue, Dunnes Stores Cornelscourt, Rathmines and Swords in Dublin. Sign up to our newsletter for more updates from James Whelan Butchers

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