James Whelan Butchers: Beef Bonds in Business and Leadership

The Beef Bond is a boxed certificate giving a share in one of Whelan’s Angus, Hereford or Wagyu/Kobe cattle.  Each bond displays the ID number, breed and expected maturity of the animal it is linked to.

An “investor” who buys one, or multiple share certificates, gets delivery of a box of various cuts of prime Tipperary beef on maturity.

The maturing weight of the animal is predicted at the time of purchase, guaranteeing the buyer a yield. However if the animal exceeds its predicted target, then the bond holder is in for an extra windfall of meat.  The bonds generally mature within 10 to 12 weeks of purchase, but shorter term bonds are available on request.

“If an animal thrives better than expected and gains extra weight the investor will benefit with an extra supply of meat.  In the case of the animal not doing as well, James Whelan Butchers will still guarantee the investor the predicted weight.  This is a win win.”

Being marketed as the ideal Christmas gift for family or for corporate clients, Bonds in Angus and Hereford cattle are €100 each, while bonds for the more exclusive Wagyu/Kobe Bond start at €150.

From his own farm in Co Tipperary, Whelan supplies meat for his shop in Clonmel, the James Whelan Butchers concession in the Avoca Food Market in Monkstown, and his award-winning online business.

The Beef Bonds were launched at the ‘Eat Tipp’ Dinner in Salt Restaurant in Monkstown, Dublin, which showcased the best of Tipperary food produce.”